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文章标签 ‘微博’

2011年6个微博营销趋势

2011年1月20日 没有评论

回头看看2010,微博上的企业ID从无到有,先是Dell这样的跨国公司高调登场,然后是一些国内大企业如海尔、联想等陆续建立官方ID,接着,五花八门的企业纷至沓来,大到中粮这样的国企巨头,小至个人站长的同城团购,到了下半年,部分嗅觉灵敏的淘宝店铺也开始进入微博试水,接近年终时,甚至一些本地化的实体街边商铺也杀进微博,于是,微博营销,从大企业到小店铺,从线上电商到线下实体,已经很有点蔚为壮观的意思了。

企业进入微博的目的也许不同。一些看懂微博媒体属性的企业,在发现了这个新的拥有着巨大影响力的广告平台之后,开始大作起免费的品牌推广。还有一些看懂微博社区属性的企业,则把微博当成一个新的网络直销渠道,他们在大张旗鼓地进行各种花样翻新的网络促销活动。也有部分企业,他们看懂了微博的沟通工具的属性,于是,他们一边嚷嚷着要进行口碑营销,一边把客户服务代表直接搬到了微博上来。微博还能帮企业做些别的什么?这可能取决于微博这个宝藏还有哪些未被我们发现的属性。实际上,在2010这个企业微博元年,谋定而后动不再重要,重要的是你不能错失这次粉末登场的机会。那么,现在,时间已经进入2011年,毫无疑问,将有更多的企业加入到微博营销的大军中来,在这新的一年,对于微博营销来说,会出现哪些新的趋势呢?我们可以来试着分析一下。 阅读全文...

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2010年10月5日 没有评论

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Quality : HD
Title : Hidden Figures.
Director : Theodore Melfi
Release : December 10, 2016
Language : en.
Runtime : 127 min
Genre : History, Drama.

Plot
'Hidden Figures' is good film tell story about The untold story of Katherine G. Johnson, Dorothy Vaughan and Mary Jackson – brilliant African-American women working at NASA and serving as the brains behind one of the greatest operations in history – the launch of astronaut John Glenn into orbit. The visionary trio crossed all gender and race lines to inspire generations to dream big. This film have genre History, Drama and have 127 minutes runtime.

Cast
Octavia Spencer as Dorothy Vaughn, Janelle Monae as Mary Jackson, Jim Parsons as Paul Stafford, Taraji P. Henson as Katherine Johnson, Kevin Costner as Al Harrison, Kirsten Dunst as Vivian Michael.

Production
The Director of this movie is Theodore Melfi. The movie Hidden Figures is produced by TSG Entertainment, Fox 2000 Pictures, Chernin Entertainment, Levantine Films and released in December 10, 2016.

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不做微博推广的站长不是好站长

2010年10月5日 没有评论

明天就是我们祖国的国庆节了,先祝大家国庆节快乐!今天这里要说的是微博推广,现在新浪微博,腾讯微博都推出很长时间了,不知道身为站长的你微博听众有多少了呢??攒够1000个了么??或者还是干脆很少去搭理微博了?

天下无贼里葛优有句经典的台词:“二十一世纪最缺的是什么?人才!”,我这里改一改:“二十一世纪最好的推广方法是什么?微博!!”。我接触微博较晚,到现在用了有2个多月了,主要操作腾讯微博,腾讯的微博比较草根,用户跟用户贴的比较近,我感觉用的比较顺手。目前我的微博听众3400个,暂时并没有用之推广我的网站,时机未到。但是在中间过程,我试过几次推广,效果很棒!

我觉得对于我们没有大站的、特草根的站长来说,不去织微博,实在太OUT!不是“好站长”!合格的站长就应该去用心的经营微博!很多站长没有真正看到微博的潜力,没有仔细去研究过微博营销。在艰难的织微博的过程中,很长一段时间没有效果后,逐渐疏于管理了,甚至放弃了。织微博是一个艰苦的过程。记得刚开始经营微博的时候,我信誓旦旦,要在三个月内做到听众1万以上!结果现在马上三个月了,听众不过区区3000多人。几个月下来,织微博基本上没有给我网站带来任何效益,我想这可能也是很多站长疏于经营围脖的原因吧。

微博是一个潜力巨大的营销工具!微博可以真正的做到病毒式营销!你有100个听众,你的100个听众他们再每人100个听众、、、、如此以来。织成一个巨大的网状结构,可能覆盖互联网上的大批人群。因此一个热点话题,很可能被迅速转播,“口口”相传,几天之内迅速炒作起来。这是传统的博客营销、论坛营销所不具备的优势。微博是真正可以用来炒作的工具!

当你日积月累的把听众做上去,达到1万、甚至10万以上,你想推广任何一个网站将不再吃力!(当然,前提是你的网站内容够好!!)你有足够的听众,你每天发点跟你网站有关的信息,带个链接,就可以带去大批的IP,从而可能获得你网站的忠实用户。再进一步,足够聪明的站长,根据你网站的性质炒作一个话题,就可以迅速让你的网站走红!

总之,苦于推广无门的站长一定要织微博;每天有大批空余时间的站长一定要织微博!给自己的网站推广多一条腿走路,只有这样的站长才是好站长,才是合格的站长!!

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